The 2012 London Olympic Games will be the 30th Olympiad. My how time flies! The games, which start Friday, will host over 300 Olympians and each and every one of them will be sure to bring their athletic (and fashion) A-game center stage. The fashion pressure is on during the London Games, and everyone is waiting to see what style will end with a gold medal.
Today, fashion is becoming a large part of the Olympic games. In our opinion, it should be it’s own category! Take a step back in time with us to revisit the Olympic fashion from the last twenty years and what’s to come this year in London.
Barcelona 1992 Winter Games-
Photo Credit: Istorya.net
Nike’s ‘Dream Team’ brought a new era of shoes to center court with their Air Jordan VII “Olympic.” These cool kicks sport the American red, white, and blue colors patriotically. And great news Jordan fans – the Air Jordan VII will be re-released just in time for the London Olympic Games.
Lillehammer 1994 Winter Games-
Photo Credit: Kids.Britannica.com
Ukrainian figure skater Oksana Baiul wore the only pair of beige ice skates at the ’94 Winter Games. It seemed quite odd at that time, but now beige is a huge hit in footwear today! Way to pave the fashion way, Oksana!
Sydney 2000 Summer Games-
Photo Credit: News.com.au
Who could forget the drab colors of the Aussies’ uniforms during the Sydney opening ceremonies? Someone should’ve told them to ditch the lackluster “Christmas tree” look before they entered the stadium. Those colors weren’t working in 2000 and they certainty aren’t now. Instead of reaching for that dull red, Phosphor suggests pairing a red Classic Appear for a more vibrant look.
Salt Lake City 2002 Winter Games-
Photo Credit: OlympicFashion.tumblr.com
Roots, a Canadian clothing company, took a stab at the U.S.’ threads during the Salt Lake City Games. The beret, an unlikely U.S. fashion, caused major uproar in the States, and the result was a complete sellout of all inventory!
Athens 2004 Summer Games-
Photo Credit: Zimbio.com
Athletes receiving medals at the Athens Olympic Games received an additional head accessory. This headband, called a laurel wreath, appropriately matched with the Roman history in Athens.
Beijing 2008 Summer Olympics
Photo Credit: ThePreppyPrincess.com
It’s clear that Team USA is all about the preppy look during the 2008 Summer Olympics. Ralph Lauren helped give Olympians like Jason Kidd a polished look while entering the arena. We love the revisited beret, this time in a cool white.
Vancouver 2010 Winter Olympics-
Photo Credit: FairNoFair.wordpress.com
Japanese snowboarder, Kazuhio Kokubo, learned the Olympian dress code the hard way. Kokubo was banned from opening ceremonies because of his ‘untucked’ look. So not chic!
London 2012 Summer Games-
Photo Credit: Telegraph.co.uk
The 2012 Olympics haven’t yet begun and the games are already being coined as “the most stylish in history.” Want proof? Check out Great Britain’s uniforms designed by Stella McCartney. We love the uniformed look for each sporting event and the modern lines are so in!
Whichever team you’re rooting for, do so in style. Sport your patriotic shades with the array of colors offered in the Appear and World Time Sport watch line. You’ll be sure to find one that matches your team’s flag and fashion.
What are some of your favorite Olympic outfits? Let us know in the comment section below!